Beauty And Health
The site's niche market is the little known Shea Butter, a cosmetic ingredient with properties going beyond the more famous cocoa butter or avocado oil. Our goal was to increase targeted traffic and to ensure our visitors would be able to buy within three clicks.

Focus was on:

Organic SEO:

• Copywriting and targeted distribution of articles about Shea or some specific products listed by the firm's site.
• Content management focussing on keywords and site architecture.
• Distribution of samples targeting the most important opinion leaders in the online market.

Incentives:

• Plan and implementation of product promotion: "Free Prize Draw".

Conversion Rate :

• Landing Pages.
• Promotion of new products.

Loopy Lotto

Loopy Lotto is a free lottery website with nearly 1.5 million submitted users. Our mission was to increase the regularity of weekly visits by current users as well as to increase submissions through a targeted online advertising campaign.

Focus was on:

Opt In Email Marketing:

• Planning a relevant email campaign over a 5 months period.
• Design and copywriting of a series of promotional newsletters following the three stages of the campaign.
• Implementing and monitoring the campaign.
• Adjusting the individual newsletters to maximise impact.

Online Advertising Campaign:

• Buying the most relevant media for the client's target and budget.
• Design and copywriting of banners.
• Monitoring and adjusting the campaign to maximise impact.
• Full report on the campaign's result.